Roots Indian Bistro
CLIENT HIGHLIGHT
CLIENT HIGHLIGHT
When Roots Indian Bistro opened its doors in LA, it wasn't just about serving authentic Indian cuisine—it was about creating a cultural moment that challenged how Indian restaurants present themselves. In a city saturated with traditional Indian dining spots, Roots dared to be different with its bold murals, innovative menu, and fresh perspective on Indian dining culture.
Our mission was to position Roots not just as a restaurant, but as a cultural pioneer redefining the Indian dining experience. Through strategic storytelling and integrated communications, we helped transform Roots from a new entrant to a must-visit LA destination.
Roots Indian Bistro
How we DID IT:
→ Media Relations
→ Influencer Relations
→ Social Media Strategy
→ Content Creation
